The Challenge
Compact UK corporate brand providing BPO services and writing services as part of the Apollo family needed a clean professional site that differentiated ApolloG within the family while inheriting visual identity.
What I Built
Inherited visual identity from Apollo Global Solutions but shifted to a lighter tone for writing services. Homepage split into two clear service tracks (content writing, back-office support) so buyer types don't fight for attention. Built a portfolio and samples section as a CPT because writing services buyers want to read before they commit. Kept the site small (5 core pages) to avoid diluting group positioning.
Results
2
Service tracks cleanly separated
5
Core pages (tight on purpose)
7 days
Design to launch