What's the difference between UI and UX design?

UX (User Experience) design focuses on how a website works — the structure, navigation flow, and how easy it is for visitors to accomplish their goals. UI (User Interface) design focuses on how a website looks — colors, typography, spacing, imagery, and visual hierarchy. I do both. The combination of UX strategy and UI craftsmanship is what produces websites that are both beautiful and effective.

Do I need a separate designer and developer?

Not when you hire me. I handle both design in Figma and development in code. This eliminates the most common problem in web projects: designs that look amazing in a mockup but get poorly translated into code because the developer didn't understand the designer's intent. When one person handles both, the final product matches the design perfectly.

How much does freelance UI/UX design cost?

Design-only projects (Figma mockups without development) typically range from $1,000 to $3,000 depending on the number of pages and complexity. Most of my clients hire me for both design and development as a combined service, which provides better value and better results. I provide a custom quote after understanding your project scope.

What tools do you use for design?

I work primarily in Figma for all wireframing, visual design, prototyping, and developer handoff. Figma's collaborative features allow you to view designs, leave comments, and track progress in real time.

Can you redesign my existing website's UI/UX?

Yes. I offer website UX audits where I analyze your current site's design, navigation, mobile experience, and conversion paths. I then provide a detailed report with recommendations, followed by a complete redesign in Figma. This approach is often more effective than starting from scratch because we can preserve what's already working.

Service

UI/UX Design That Stops Visitors From Leaving and Starts Them Buying

Conversion-focused interface design in Figma — grounded in user behavior research and proven conversion principles.

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What You Get

Phase 1 — Research and Discovery

Before I design a single pixel, I research. I analyze your competitors' websites — what works, what doesn't, and where they're leaving opportunity on the table. I study your target audience — what they expect, what builds their trust, and what triggers them to take action. I define the specific business outcomes your website needs to drive. This research phase is what separates decorative design from strategic design.

Phase 2 — Wireframing and Information Architecture

I create low-fidelity wireframes that establish the structure of each page: where the headline goes, where the trust signals live, where the call to action appears, how the navigation flows, and how users move from page to page. This structural blueprint gets approved before any visual design begins — preventing costly mid-project direction changes.

Phase 3 — High-Fidelity Visual Design

With structure approved, I create pixel-perfect Figma mockups with your brand colors, typography, imagery, and component systems. Every page, every state (hover, active, loading), and every responsive breakpoint is designed and documented. You see exactly what your website will look like before development starts.

Phase 4 — Interactive Prototyping

I build clickable Figma prototypes that let you navigate the design as if it were a real website. This reveals usability issues, confusing navigation paths, and missed conversion opportunities before any code is written — saving time and money in the development phase.

Phase 5 — Developer Handoff (or I Build It Myself)

I deliver organized Figma files with component specifications, spacing values, color tokens, and responsive breakpoints. If I'm also developing your website — which is the case for most of my projects — I implement the design myself, ensuring pixel-perfect accuracy between the mockup and the final product.

What I Build

Complete website design — Full multi-page website design in Figma, from homepage to contact page, including all responsive breakpoints.
Landing page design — High-converting landing pages for advertising campaigns, lead generation funnels, and product launches.
Ecommerce UI design — Product page layouts, collection pages, cart, and checkout flow design optimized for conversion.
Dashboard and web application design — Admin panels, client portals, analytics dashboards, and SaaS application interfaces.
Website UX audit — Analysis of your existing website's user experience with specific, actionable recommendations for improving conversion rates and user engagement.
Design system creation — Component libraries with documented tokens, patterns, and usage guidelines for brand consistency across your digital presence.
Wireframing and prototyping — Low-fidelity wireframes for structure approval and interactive Figma prototypes for usability testing.

My Process

Research & Discovery

I analyze your competitors, study your target audience, and define the specific business outcomes your design needs to drive.

Wireframing

I create low-fidelity wireframes establishing page structure, navigation flow, and call-to-action placement for your approval.

High-Fidelity Design

I produce pixel-perfect Figma mockups with your brand colors, typography, and component systems — every page, every breakpoint.

Prototyping

I build a clickable Figma prototype so you can experience the design as a real website and catch any usability issues before development.

Review & Iteration

We review the design together, you provide feedback, and I refine until every element is approved.

Handoff or Development

I deliver organized Figma files with full specifications — or implement the design myself if I'm also building your website.

/ FAQ

Quick answers · direct support

Frequently Asked Questions About UI/UX Design

Everything you need to know about working with me. Can't find your answer? Get in touch.

: UX (User Experience) design focuses on how a website works — the structure, navigation flow, and how easy it is for visitors to accomplish their goals. UI (User Interface) design focuses on how a website looks — colors, typography, spacing, imagery, and visual hierarchy. I do both. The combination of UX strategy and UI craftsmanship is what produces websites that are both beautiful and effective.
: Not when you hire me. I handle both design in Figma and development in code. This eliminates the most common problem in web projects: designs that look amazing in a mockup but get poorly translated into code because the developer didn't understand the designer's intent. When one person handles both, the final product matches the design perfectly.
: Design-only projects (Figma mockups without development) typically range from $1,000 to $3,000 depending on the number of pages and complexity. Most of my clients hire me for both design and development as a combined service, which provides better value and better results. I provide a custom quote after understanding your project scope.
: I work primarily in Figma for all wireframing, visual design, prototyping, and developer handoff. Figma's collaborative features allow you to view designs, leave comments, and track progress in real time.
: Yes. I offer website UX audits where I analyze your current site's design, navigation, mobile experience, and conversion paths. I then provide a detailed report with recommendations, followed by a complete redesign in Figma. This approach is often more effective than starting from scratch because we can preserve what's already working.

Ready to Start Your UI/UX Design Project?

Book a free 30-minute discovery call. I'll give you honest advice on the best approach for your specific situation.