The Challenge
Fashion retail platform and designer incubator offering full-service designer support (production, photography, marketing, fulfillment) needed a site that worked as both B2C storefront and B2B credibility layer for emerging designers evaluating Hightrast as a launch partner.
What I Built
Built the homepage as part gallery, part retail. Hero always the current drop. Incubator messaging sat below shoppable sections so designers evaluating the platform saw it after the storefront proved out. Killed faceted filters on collection pages. Designer quotes treated as editorial blocks rather than testimonials.
Results
2
Distinct audiences served (B2C + B2B designers)
0
Faceted filters (curated-only browsing)
3 weeks
Design to launch