White Glove Mastercare

The Challenge

Colorado luxury home services brand serving estates in Cherry Hills Village, Greenwood Village, Centennial, Castle Pines, Parker, and Lone Tree needed a site that read as concierge-level estate management rather than generic home services, with lead filtering before the team's triage.

What I Built

Service area goes above services, not below, because most home services sites hide location in the footer. The request form asks property type first, not name: if a visitor picks condo or apartment, the form exits politely. Replaced every generic line with specifics (weekly service with stone coping, beach entries; tile, slate, standing-seam metal). Kept brand tone restrained because luxury buyers respond to understatement.

Results