The Challenge
High-performance consulting brand founded by two individual endurance athletes needed a platform that unified three threads (consulting, speaking, podcast) without feeling scattered, with credentials grounded in decades of real experience.
What I Built
Homepage organized into three primary sections (Consulting, Speaking, Podcast) with one-sentence positioning each because naming the range upfront converts the right visitor to the right service. Consulting copy leads with 50 years racing, 30 years coaching, 30 years athlete management because specific numbers shift tone from motivational to credible. Podcast framed as tools-and-tactics rather than inspirational.
Results
3
Service threads unified on homepage
110
Combined years of experience (racing + coaching + management)
2-3 weeks
Design to launch