The Challenge
Premium wall-mounted cat furniture brand needed a store that treated the category as home decor first and pet product second, because the buyer is a design-conscious adult, not a cat.
What I Built
Designed like a modern furniture brand (MUJI, West Elm feel) rather than a pet retailer. Muted palette, interior photography with furniture in context, no novelty cat graphics. Testimonials styled as design reviews rather than pet reviews. Installation guidance upfront on every PDP.
Results
6
PDP blocks across the catalog
0
Novelty cat graphics (design-first)
2.5 weeks
Design to launch