Flow Hydration
Website Design · Shopify Development · Subscription Integration
Live site flowhydration.com
The Challenge
Naturally alkaline water brand with multi-SKU catalog (Original, Flavored, 500ml, 1L) needed a subscription-driven homepage that also introduced the brand, surfaced bestsellers, and supported a content hub called Good Drop.
What I Built
Shop All splits into three gateways (Original, Flavored, Best Sellers) matching how buyers decide (flavor first, quantity second). Subscription section frames three reasons in order: save 10 percent, earn points, reduce environmental impact. Testimonials segmented by use case (first-time off plastic, parents, gym-goers). Good Drop content hub below commercial sections.
Results
3
Shop All gateways by buyer mental model
3
Segmented testimonial use cases
3 weeks
Design to launch