FlowKneeMassager (Kneeflow)
Website Design · Shopify Development · Conversion Optimization
Live site flowkneemassager.com
The Challenge
3-in-1 knee therapy device (infrared light, heat, airbag massage) needed a long-form sales page serving three distinct users (arthritis sufferers, post-surgery recovery, active athletes) without forcing the page to pick one audience.
What I Built
Split the page into three reader stages: understanding, trust-building, decision. Relax, Recover, Repair modes each got their own block with specific use case. Athlete endorsements (UFC fighters, basketball players, sports therapists) placed directly above purchase CTAs. Safety section positioned early rather than buried.
Results
3
Reader stages on sales page
3
User audiences served
3 weeks
Design to launch