The Challenge
Skincare electric gadget store serving women buyers needed a clean, spa-like ecommerce experience in a category crowded with visually aggressive competitors using flashing sale banners.
What I Built
Built as a clean calm experience with spa aesthetic because restraint reads as confidence in this category. Each PDP leads with visible result in plain language (firmer skin in 30 days) rather than technical spec jargon (RF microcurrent 500MHz). Trust strip (money-back, free shipping, safety) placed above the fold and near add-to-cart.
Results
4
Navigation items (Shop, Results, FAQ, Contact)
2
Trust strip placements
7 days
Design to launch