The Challenge
Modern guest WiFi platform for cafés, restaurants, coworking, and hospitality needed three coordinated pieces (white-label captive portal, admin UI for non-technical venue managers, marketing site) positioned as a marketing tool rather than IT tool.
What I Built
Every word on the site talks about filling seats, driving repeat visits, and collecting feedback. SSID does not appear on the homepage. Split architecture into why (benefits, use cases) and how (features, security, integrations) so marketing and IT buyers each go as deep as they need. Primary CTA is Book a demo everywhere, not Contact us. Login flow copy given special care around privacy and consent.
Results
3
Coordinated interface surfaces (portal + admin + marketing)
2
Architectural paths (why vs how)
4-6 weeks
Design to launch