The Challenge
Canadian inflatable paddleboard brand with three hero boards (blue, teal, pink) needed a store that treated a narrow catalog as an advantage while giving first-time buyers confidence in a CAD $600+ purchase.
What I Built
Led the homepage with a Summer Bestsellers featured grid rather than a scrolling catalog. Product cards led with color and lifestyle shot rather than spec sheet. Shipping, returns, and warranty info lived directly on every PDP. Reserved homepage space for accessories to support catalog growth.
Results
3
Hero SKUs merchandised
1
Accessory expansion slot reserved
2 weeks
Design to launch